Wednesday, October 03, 2007

Break from the Herd

I’ve been out sick and am now finally catching up. Before I post the low cost marketing tip, I have to share this great post that I read over on the Media Post blog (

Tom Cunniff from Combe Incorporated says:
September 27th, 2007 at 7:59 am

“Businesspeople run in herds, for safety. Many of us run in the Formula Herd; our heads down, ritualistically reciting our formulas like a prayer. We desperately hope that we can get rich before our formula loses its mojo. Others of us run in the Silver Bullet Herd; eyes constantly scanning the horizon for Deus Ex Machina. We desperately hope that our Silver Bullet will make us rich before anyone realizes it’s really just a little man behind the curtain.

A few crazies split off from the herd and form their own small groups. We desperately hope that logic and reason will win the day, and that our superior survival skills will make us rich in spite of the insanity of business. Usually the most successful crazies can be found at conferences peddling Formulas and Silver Bullets to members of the other herds.

And, there you have it :-)

I seriously laughed out loud when I read this thoughtful, dead on comment. So kudos to Tom Cunniff! Tom’s comment is a perfect lead in to a discussion of business marketing. Too often people are joining the herd rather than being brave enough to be different and do what works for their business. I read today of an internet marketer who hired a copywriter to write optimized blog posts. Unfortunately the marketer was neither a blogger or SEO expert so had no idea how to evaluate the final product! I applauded the marketer’s honesty and felt bad for the situation. It’s likely that he/she got some advice from the gurus in the herd and eager to achieve success followed along.

Okay, enough of the soapbox. There are so many great low cost marketing ideas that have proven the test of time. Remember it’s critical to evaluate your own market and use only the ideas that align with your overall plan. So the first low cost tip, use your business cards. What? Yep, that little card is marketing gold. You can have really nice business cards printed and still not break the bank. Rather than stick them in your business card holder or wallet, use them. Resolve to pass out ten cards per day. Strike up conversations wherever you go and pass out that card. Drop a few in the thank you notes you send to clients (you are sending thank you notes, aren’t you?). We miss so many opportunities in our day to day life to talk about our business and how we can help people.

You will be surprised at the number of contacts and leads you can develop with that tiny little card. Happy Marketing!