Well, I finally did it. I took a leap into the social media network and joined Facebook. Moving from observer to participant was actually easier than I anticipated. In the past I simply had not bothered because I did not clearly see how it would help business.
It took one conversation with a search expert to sort it out for me. In a friendly conversation with Jon Rognerud of Microsaw, he enlightened me on the value of Facebook. Jon is nothing short of an expert in the search field. He is the first person who made search understandable for the "common folk" and I trust his advice.
Jon shared an Alexa Movers and Shakers graphic with me via skype that convinced me that this Facebook thing was indeed worth a try. The numbers indicated that in a short period of time Facebook has driven an impressive amount of traffic.
As search traffic grows more competitive and adwords cost prohibitive for many website owners, social media becomes a more interesting platform. And quite frankly one that makes sense. Social media provides an opportunity for you to engage your audience. I realize that in marketing on or off line there is no magic bullet but I'm interested to see how the social space evolves and how I can use it to drive business.
Are you using social media for business marketing? I'd love to hear about your experiences. And if you're a Facebook user look me up and add me as a friend.
Wednesday, January 09, 2008
Posted by Karen Swim at 9:46 AM