Wednesday, January 30, 2008

All the World’s A Stage

My stomach quivered with excitement as I sat riveted by the words spoken by the actors on the stage. However, I was not moved by the performances as much as the thought of the playwright who had written the dialogue now being spoken on this stage.

I leaned in closely to capture the texture, ideas and power in the playwright’s words. Once again, I was my 5 year old self in love with the ability to tell a story.

All these years later (and trust me I am decades past 5!) my fascination and respect for those who write has not diminished. In fact, today I believe I have a greater appreciation for those who dare to inspire, educate, inspire, engage or entertain with their words.

So how does this translate in business? Writing for business is no less powerful. Your audience is (potentially) rapt with attention and you have the power to persuade them to listen to your thoughts, ideas, solutions and passions or you can cause them to leave at intermission.

Well developed characters and tightly woven plotlines will peak their interest and have them on the edge of their seats as they anticipate the next act. And like the playwright you must tell a story that is meaningful to you and will resonate with your audience.

The next time you sit down to write for your business respect the power that your words can have and then write not only from your head but from your heart – your audience will thank you by sticking around for Act 2.

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