Business Writing Bad

by Branden R. Williams, CISSP, CISM

© David Smith | Dreamstime.com

Have you noticed that most of the business writing you read is hard to understand? Or that the author did not run a simple grammar or spelling check? Complain if you must about Microsoft Word reminding you to use active voice and pointing out all your sentence fragments and verb agreement. Word’s spell check feature is good for creating a document without spelling flaws; but a perfectly spelled document can still be difficult to read or understand.

“Step 1: Extinguish the precipitous rubescent LED-based luminosity.”

The Thesaurus wants to be our friend. His content is like crack—your first synonym is free. Instead of using the word “hint” you find that “clue” is a much better match for your writing. It’s a win-win (or as Michael Scott learns, a "Win-Win-Win"). Once you are hooked, the Thesaurus starts charging for finding synonyms. No, you don’t slip a twenty inside the pages of the Thesaurus, close your eyes and speak the word you need a synonym for, and the book magically falls open to a page written for you. Instead, the cost is much higher—your career.

Companies have developed a poor vernacular that removes the readability from memos, e-mails, policies, and other internal documents. We’ve all read language like what you see above and wondered, “Why can’t they just say ‘Turn off the solid red light?’” This is a major problem with writing in business. Often we write to try to sound smart; but instead our readers toss our writing in the garbage because they can’t understand it. Murky, jargon-laced writing does not make you smart, it makes you difficult to understand and ultimately an ineffective communicator.

William Zinsser highlights writing for business in his book “On Writing Well.” He says, “Managers at every level are prisoners of the notion that a simple style reflects a simple mind. Actually a simple style is the result of hard work and hard thinking.” It’s easy to use jargon, but hard to write in a manner that everyone can understand. Simple writing is usually the result of laborious rewriting and revising. Write (and rewrite) to a tenth-grade level and watch the clarity in your writing rise above your peers.

The other writing problem I often see is simply the abuse of our language. I’m not talking about the minor bruises from ending a sentence with a preposition, or adding ‘ize’ to any noun or adjective to make it into a verb (can we PLEASE stop that). I’m referring to the bludgeoning caused by poor sentence construction, overuse of passive voice, and cluttering phrases such as “due to the fact that” and “it should be noted.” Microsoft Word’s grammar check can only do so much. Reading your writing aloud can catch much more.

One way to remove the excess clutter from your sentences is to remove words and see if the sentence changes meaning. If the words are required to keep the meaning the same, then leave them in. Otherwise, use that delete key! Zinsser says that he hates writing, but loves rewriting.

The moral of this column is to take the time to ensure that every word plays its part in the end, just like a composer scrutinizes every note in his symphony. Better writing output shows that you care about your legacy. Just a small amount of time spent learning the language will demonstrate your utility and ensure you a spot at the top!

About the Author:

Branden R. Williams is an Information Technology and Strategy Leader sought after by the world’s foremost corporate executives. His rare combination of technology and business expertise have gained him respect and recognition among global top named clients and industry insiders. To learn more about Branden and his expertise visit his website.

All the World’s A Stage

My stomach quivered with excitement as I sat riveted by the words spoken by the actors on the stage. However, I was not moved by the performances as much as the thought of the playwright who had written the dialogue now being spoken on this stage.

I leaned in closely to capture the texture, ideas and power in the playwright’s words. Once again, I was my 5 year old self in love with the ability to tell a story.

All these years later (and trust me I am decades past 5!) my fascination and respect for those who write has not diminished. In fact, today I believe I have a greater appreciation for those who dare to inspire, educate, inspire, engage or entertain with their words.

So how does this translate in business? Writing for business is no less powerful. Your audience is (potentially) rapt with attention and you have the power to persuade them to listen to your thoughts, ideas, solutions and passions or you can cause them to leave at intermission.

Well developed characters and tightly woven plotlines will peak their interest and have them on the edge of their seats as they anticipate the next act. And like the playwright you must tell a story that is meaningful to you and will resonate with your audience.

The next time you sit down to write for your business respect the power that your words can have and then write not only from your head but from your heart – your audience will thank you by sticking around for Act 2.