by Karen D. Swim
The road to success is dotted with many tempting parking places. ~Author Unknown
This week we have been exploring the 5 Essential P's of Business, which is my recipe for business success. We have discussed passion, purpose, promotion and personality. Our fifth and final ingredient is Perseverance, and appropriately falls on Fierce Friday.
As we stir the pot and prepare to feast on a thriving business I invite you to pull up a chair and smell the aroma. Perseverance enhances the other spices and brings out the full flavor of this recipe.
The difference between perseverance and obstinacy is that one comes from a strong will, and the other from a strong won't. --Henry Ward Beecher
According to Webster's, Perseverance is steady persistence in a course of action, a purpose, a state, etc., esp. in spite of difficulties, obstacles, or discouragement.
Challenges, disappointments and obstacles are a given in business and life. You can choose to find a way through, around or over them or you can simply quit. To stand and fight through difficulty requires you to channel your inner Rocky and persevere.
Katherine Reschke made an astute comparison this week between the Wall that marathon runners hit during a race to the challenge of being in business. Having run a few marathons myself I can say that the comparison is right on target.
The wall in business may be market conditions, internal issues, barriers to growth or even naysaying family and friends. When you hit the wall remember your passion and purpose, and persevere.
When I have encountered The Wall in marathons I remember my purpose (usually raising money for a cause I care deeply about), and the long hard weeks of training that got me there and I simply refuse to quit. So far the strategy has worked for me and It will for you too.
The beauty of perseverance is that the longer you endure the stronger you become. When you fight your way through one challenge it gives you confidence and experience for the next one. You learn that you are capable of far more than you believed.
If your article has not been published, your blog has not yet hit a traffic milestone, or you have not landed that first big client, readjust your strategy if necessary but do not give up.
Wishing you fierceness and power!
Photo Credit: © Chrisharvey| Dreamstime.com