Thursday, March 27, 2008

Truth in Advertising

by Karen D. Swim

Frank Martin wrote a post yesterday on product packaging. A German company did a study comparing product packaging to the actual contents and the results were eye opening. If you have ever purchased something that did not quite look like the pretty picture on the box, this study shows that all too often what you see is not what you get.

Product packaging can be seen as truth (or not) in advertising. It applies to both products and services. It is possible to deceive the consumer with flashy glossy packaging that hides the poor quality behind the slick marketing.

"As scarce as truth is, the supply has always been in excess of the demand." --Josh Billings

Have you ever read a well written compelling ad that inspired you to buy a course, an ebook, or some other gidget, widget or expertise? The marketing message spoke to your head and heart and you couldn’t whip out that credit card fast enough. Then you tore off the shiny package and you were disappointed by the contents. Yep, been there too.

Great advertising and lousy services can get you lots of one time sales, but they won’t build a long tern following of customers who trust you. Be true to yourself and your customers and the rewards will be undisputable.

Photo Credit: TW Collins, Flickr

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