A few weeks ago I blogged about my foray into social media marketing and the experiences have been surprising. One site that I have found particularly interesting is Twitter. Twitter has been described as Instant Messaging on steroids. Each message is limited to 140 characters and unlike IM you are talking to no one and everyone at the same time. The messages are called Tweets and those who Twitter are fondly referred to as Twits.
On Twitter, you build a network by “following” others. They in turn can choose to follow you too but it is not required.
Each day when I power up and greet my virtual work world, it is Twitter that I most look forward to reading. Throughout the day the stream of messages from across the globe weave together forming a story that is uniquely mine. The conversation threads range from the weather in Scotland, the anniversary in the Bay Area, the job openings in the Silicon Valley to a running commentary on politics, news and the economy.
I love the ability to follow multiple conversations at once. The eclectic mix of topics and global voices freely flowing throughout the day broadens my worldview. Twitter, for me is a like an international coffee shop. You can ease into your chair in the corner, sip your latte and delight in the myriad of conversations and interactions. The only difference is that you are free to join in rather than quietly observe.
Is Twitter good for business? Yes, but not in the ways expected. I am enriched by Twitter and the fleeting conversations. I have picked up resources, tips, and tricks that I would not have found on my own. All of these things allow me to be of greater value to my clients. However, the best benefit (in my opinion) is the opportunity to meet and interact with a diverse group of people. You learn what others are doing, thinking, reading, watching and what/who they value, all in 140 characters or less.
Do you twitter? What are your experiences? I’d love to hear from you. Comment or send a tweet, I’ll be listening. ;-)